Positioning theory and strategic communication : a new approach to public relations research and

Routledge new directions in public relations & communication research.

Routledge new directions in public relations and communication research

IABC Research Foundation.

time. It includes new "Ethics Minutes" scenarios in each step, a new research step, and examples of

Formative research -- Strategy -- Tactics -- Evaluative research.

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

-- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives

Starting points : defining socio-cultural research in public relations -- Public relations as

Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

public relations planning and management -- Public relations programme research and evaluation

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-- Researching the Topic -- Casual Research -- Secondary Research -- Primary Research -- Media Directories

-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research

and research in postmodernity -- Activism as the postmodern agency of public relations.

Highlighting audience-focused principles and techniques of audience research and recurring

Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning

-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

research -- Primary sources for research -- Verifying -- Communication audits -- Research using social

; Market research.

effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages

classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical

the client -- App. A. Research and interview techniques -- App. B. Grammar reference.

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements

field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars

Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

-- Public relations research -- Ethics, public relations and society.

communications era, analyzing his original research, and examining some high-profile PR successes and failures

Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and

Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal