The language of advertising : written texts / Goddard, Angela, 1954-

Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

The psychology of advertising / Fennis, Bob Michaël, 1968-

-- Television and language acquisition -- Acquisition of native language -- Acquisition of second language -- 4

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and

persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing

Game changers : the evolution of advertising / Russell, Peter, editor.

Advertising : concept and copy / Felton, George, 1947-

Game changers : the evolution of advertising / Russell, Peter, editor.

Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles

Ad critique : how to deconstruct ads in order to build better advertising / Tag, Nancy R.

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

The psychology of advertising / Fennis, Bob Michaël, 1968-

party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin

Language and culture.

Advertising -- Brand name products.

plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting

Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and

Advertising -- Language.

sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications

-- Production issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web

" : an advertising slogan turned American proverb -- Proverbs from different cultures and languages

issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design

The advertising handbook / Brierley, Sean, 1966-

The advertising handbook / Brierley, Sean, 1966-

Advertising today / Berger, Warren.

Advertising -- Language.

-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner

Advertising language.

new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically

English language -- Usage -- Problems, exercises, etc.

/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture

Langage et culture.

Best ads : humour in advertising / Saunders, Dave, author

The language of layout / Donahue, Bud.

Language in thought and action / Hayakawa, S. I. (Samuel Ichiyé), 1906-1992.