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1. 
Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
by 
Bester, Karle Marcell.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The art of online art marketing : consumer dynamics in online art purchasing : a South African
Available: Copies:
2. 
Cover image for Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Grapevine : the new art of word-of-mouth marketing / Balter, Dave.
Available: Copies:
3. 
Cover image for Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the art and science of customer relationship management.
Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the art and science of customer relationship management.
Format: 
Books
Excerpt: 
Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the
Available: Copies:
4. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
5. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
Available: Copies:
6. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Communication in marketing.
Available: Copies:
7. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide
Available: Copies:
8. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
9. 
Cover image for A designer's research manual : succeed in design by knowing your clients + understanding what they really need
A designer's research manual : succeed in design by knowing your clients + understanding what they really need
by 
Visocky O'Grady, Jennifer, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Commercial art -- United States -- Marketing.
Available: Copies:
10. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
11. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
12. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
however always be a place for the age-old art of person-to-person communication between a salesperson and
Available: Copies:
13. 
Cover image for Retail marketing and branding : a definitive guide to maximizing ROI
Retail marketing and branding : a definitive guide to maximizing ROI
by 
Perrey, Jesko.
Format: 
Books
Publication Date 
2013
Excerpt: 
Retail marketing and branding : a definitive guide to maximizing ROI / Perrey, Jesko.
Available: Copies:
14. 
Cover image for Social marketing : from tunes to symphonies
Social marketing : from tunes to symphonies
by 
Hastings, Gerard (Professor)
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : from tunes to symphonies / Hastings, Gerard (Professor)
Available: Copies:
15. 
Cover image for Music business handbook and career guide
Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing plan -- SWOT -- The elements of a marketing plan -- Digital marketing -- Record distribution
Available: Copies:
16. 
Cover image for The art of branding : a cross-country comparative study of two contemporary art galleries
The art of branding : a cross-country comparative study of two contemporary art galleries
The art of branding : a cross-country comparative study of two contemporary art galleries
by 
Vermeer, Clarissa.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The art of branding : a cross-country comparative study of two contemporary art galleries / Vermeer
Available: Copies:
17. 
Cover image for Thought leadership : prompting businesses to think and learn
Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management.
Available: Copies:
18. 
Cover image for The graphic designer's business survival guide
The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Tracking progressive expenses -- Handling downtime -- 9. Effective marketing : your passport to success
Available: Copies:
19. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
20. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
21. 
Cover image for A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban
A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban
A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban
by 
Colville, Sarah.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
A cross-sectional qualitative study exploring how buskers and crafters use their art to express the
Available: Copies:
22. 
Cover image for The findability formula : the easy, non-technical approach to search engine marketing
The findability formula : the easy, non-technical approach to search engine marketing
by 
Lutze, Heather, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html
Format: 
Books
Publication Date 
2009
Excerpt: 
The findability formula : the easy, non-technical approach to search engine marketing / Lutze
Available: Copies:
23. 
Cover image for Gender, design and marketing : how gender drives our perception of design and marketing
Gender, design and marketing : how gender drives our perception of design and marketing
by 
Moss, Gloria.
Format: 
Books
Publication Date 
2009
Excerpt: 
Gender, design and marketing : how gender drives our perception of design and marketing / Moss
Available: Copies:
24. 
Cover image for Understanding the global spa industry : spa management
Understanding the global spa industry : spa management
by 
Bodeker, Gerard.
Table of contents Kostenfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF
Format: 
Books
Publication Date 
2008
Excerpt: 
products / Marc Cohen -- Spa marketing / Pete Ellis -- -- PART 4 : Planet. Built environment-spa design
Available: Copies:
25. 
Cover image for The entrepreneur's guide to writing business plans and proposals
The entrepreneur's guide to writing business plans and proposals
by 
Chambers, K. Dennis, 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
art and science of persuasion : convince readers to see it your way -- Watch winners at work : a model
Available: Copies:
26. 
Cover image for Statistical methods in e-commerce research
Statistical methods in e-commerce research
by 
Jank, Wolfgang, 1970-
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Optimization of search engine marketing bidding strategies using statistical techniques / Alon Matas and Yoni
Available: Copies:
27. 
Cover image for The art of client service
The art of client service
The art of client service
by 
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The art of client service / Solomon, Robert.
Available: Copies:
28. 
Cover image for Design for special events : 500 of the best logos, invitations, and graphics
Design for special events : 500 of the best logos, invitations, and graphics
by 
Top Design Studio (Los Angeles, Calif.)
Table of contents http://catdir.loc.gov/catdir/toc/ecip083/2007044060.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Special events -- Marketing.
Available: Copies:
29. 
Cover image for A history of advertising
A history of advertising
by 
Pincas, Stepháne.
Format: 
Books
Publication Date 
2008
Excerpt: 
Branding (Marketing) -- History.
Available: Copies:
30. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Marketing / Etzel, Michael J.
Available: Copies:
31. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The art of digital branding / Cocoran, Ian.
Available: Copies:
32. 
Cover image for Social marketing : why should the Devil have all the best tunes?
Social marketing : why should the Devil have all the best tunes?
Social marketing : why should the Devil have all the best tunes?
by 
Hastings, Gerard.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social marketing : why should the Devil have all the best tunes? / Hastings, Gerard.
Available: Copies:
33. 
Cover image for Joël Desgrippes and Marc Gobé on the emotional brand experience
Joël Desgrippes and Marc Gobé on the emotional brand experience
by 
Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Commercial art -- Psychological aspects.
Available: Copies:
34. 
Cover image for Internet marketing & e-commerce
Internet marketing & e-commerce
Internet marketing & e-commerce
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet marketing & e-commerce / Hanson, Ward A.
Available: Copies:
35. 
Cover image for 100% design portfolio
100% design portfolio
100% design portfolio
by 
Mito Design (Firm)
Format: 
Books
Publication Date 
2006
Excerpt: 
Commercial art -- Marketing -- Pictorial works.
Available: Copies:
36. 
Cover image for A designer's research manual : succeed in design by knowing your clients and what they really need
A designer's research manual : succeed in design by knowing your clients and what they really need
by 
Visocky O'Grady, Jennifer.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474
Format: 
Books
Publication Date 
2006
Excerpt: 
Commercial art -- United States -- Marketing.
Available: Copies:
37. 
Cover image for Designing brand experiences
Designing brand experiences
by 
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Branding (Marketing)
Available: Copies:
39. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
40. 
Cover image for The art of promotion : creating distinction through innovative production techniques
The art of promotion : creating distinction through innovative production techniques
by 
Cyr, Lisa.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
Commercial art -- Marketing.
Available: Copies:
41. 
Cover image for The South African art information directory 2006.
The South African art information directory 2006.
The South African art information directory 2006.
by 
Global Art Information (South Africa)
Format: 
Books
Publication Date 
2005
Excerpt: 
The South African art information directory 2006. Global Art Information (South Africa)
Available: Copies:
42. 
Cover image for Perspectives on intellectual capital
Perspectives on intellectual capital
by 
Marr, Bernard.
Publisher description http://www.loc.gov/catdir/description/els051/2004022862.html
Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022862.html
Format: 
Books
Publication Date 
2005
Excerpt: 
, strategy, marketing, human resource management, operations management, information systems, and economics
Available: Copies:
43. 
Cover image for Feature and magazine writing : action, angle, and anecdotes
Feature and magazine writing : action, angle, and anecdotes
by 
Sumner, David E., 1946-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004029264.html
Format: 
Books
Publication Date 
2005
Excerpt: 
. Writing for the Internet -- Ch. 20. Marketing your words -- Ch. 21. Writing creative query letters -- Ch
Available: Copies:
44. 
Cover image for Career opportunities in the publishing industry
Career opportunities in the publishing industry
by 
Yager, Fred, 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial
Available: Copies:
45. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
46. 
Cover image for The art & science of interpreting market research evidence
The art & science of interpreting market research evidence
The art & science of interpreting market research evidence
by 
Smith, D. V. L. (David Van Lloyd)
Publisher description http://www.loc.gov/catdir/description/wiley041/2003067249.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003067249.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The art & science of interpreting market research evidence / Smith, D. V. L. (David Van Lloyd)
Available: Copies:
47. 
Cover image for Branded nation : the marketing of megachurch, college, inc., and museumworld
Branded nation : the marketing of megachurch, college, inc., and museumworld
Branded nation : the marketing of megachurch, college, inc., and museumworld
by 
Twitchell, James B., 1943-
Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Branded nation : the marketing of megachurch, college, inc., and museumworld / Twitchell, James B
Available: Copies:
48. 
Cover image for The art of the start : the time-tested, battle-hardened guide for anyone starting anything
The art of the start : the time-tested, battle-hardened guide for anyone starting anything
by 
Kawasaki, Guy.
Inhaltsverzeichnis download (pdf)
Inhaltsverzeichnis http://www.gbv.de/dms/hbz/toc/ht014692569.pdf
Table of contents http://catdir.loc.gov/catdir/toc/fy051/2004044773.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The art of the start : the time-tested, battle-hardened guide for anyone starting anything /
Available: Copies:
49. 
Cover image for Profitable growth is everyone's business : 10 tools you can use Monday morning
Profitable growth is everyone's business : 10 tools you can use Monday morning
by 
Charan, Ram.
Sample text http://catdir.loc.gov/catdir/samples/random045/2003017654.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip047/2003017654.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random055/2003017654.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2003017654.html
Format: 
Books
Publication Date 
2004
Excerpt: 
profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value
Available: Copies:
50. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Flyers, Brochures, Bulletins, and Invitations Direct Mail and Database Direct Marketing Catalogs: A
Available: Copies:
51. 
Cover image for Conceptual art and the politics of publicity
Conceptual art and the politics of publicity
Conceptual art and the politics of publicity
by 
Alberro, Alexander.
Format: 
Books
Publication Date 
2003
Excerpt: 
Art -- Marketing.
Available: Copies:
52. 
Cover image for Casting for big ideas : a new manifesto for agency managers
Casting for big ideas : a new manifesto for agency managers
Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
ebrary http://site.ebrary.com/id/10299998
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=98808
MyiLibrary http://www.myilibrary.com?id=34508
OverDrive https://www.overdrive.com/search?q=F252D735-44F5-4A7A-80B5-6E26FE13926F
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says
Available: Copies:
54. 
Cover image for Online branding
Online branding
Online branding
by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet marketing -- Case studies.
Available: Copies:
55. 
Cover image for Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Guides, manuels, etc.
Available: Copies:
56. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
Available: Copies:
57. 
Cover image for Strategic marketing management cases
Strategic marketing management cases
Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Strategic marketing management cases / Cravens, David W.
Available: Copies:
58. 
Cover image for The South African handbook on arts and culture 2002/2003
The South African handbook on arts and culture 2002/2003
The South African handbook on arts and culture 2002/2003
by 
Van Graan, Mike.
Format: 
Books
Publication Date 
2002
Excerpt: 
Art and state -- South Africa -- Handbooks, manuals, etc.
Available: Copies:
59. 
Cover image for Print in transition, 1850-1910 : studies in media and book history
Print in transition, 1850-1910 : studies in media and book history
Print in transition, 1850-1910 : studies in media and book history
by 
Brake, Laurel, 1941-
Table of contents http://catdir.loc.gov/catdir/toc/hol051/00055678.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol058/00055678.html
Publisher description http://catdir.loc.gov/catdir/description/hol051/00055678.html
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Gender and the new hournalism : the Yellow book -- Marketing notoriety : advertising the Savoy -- pt. III
Available: Copies:
60. 
Cover image for The creative business guide to running a graphic design business
The creative business guide to running a graphic design business
by 
Foote, Cameron S.
Format: 
Books
Publication Date 
2001
Excerpt: 
Commercial art -- United States -- Marketing.
Available: Copies:
61. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
62. 
Cover image for Advertising copywriting
Advertising copywriting
Advertising copywriting
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1999
Excerpt: 
're Saturated with Market Data. Time Now to Do Your Copy Planning -- Advertising's Creative Duo -- Art Director
Available: Copies:
63. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
64. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
65. 
Cover image for Best ads : humour in advertising
Best ads : humour in advertising
by 
Saunders, Dave, author
Format: 
Books
Publication Date 
1997
Excerpt: 
photographers and art directors to reveal how advertising not only sells the product, but enters into our
Available: Copies:
66. 
Cover image for Building brand identity : a strategy for success in a hostile marketplace
Building brand identity : a strategy for success in a hostile marketplace
Building brand identity : a strategy for success in a hostile marketplace
by 
Upshaw, Lynn B., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/onix04/95017302.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/95017302.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/95017302.html
Cover http://swbplus.bsz-bw.de/bsz050216503cov.htm
Inhaltsverzeichnis Building brand identity
Format: 
Books
Publication Date 
1995
Excerpt: 
; capitalize on the exciting new branding possibilities provided by state-of-the-art communications platforms
Available: Copies:
67. 
Cover image for African art in transit
African art in transit
by 
Steiner, Christopher Burghard.
Table of contents http://catdir.loc.gov/catdir/toc/cam021/92047387.html
Publisher description http://catdir.loc.gov/catdir/description/cam025/92047387.html
Format: 
Books
Publication Date 
1994
Excerpt: 
Art, Black -- Côte d'Ivoire -- Marketing.
Available: Copies:
68. 
Cover image for Advertising, concepts and strategies
Advertising, concepts and strategies
Advertising, concepts and strategies
by 
Berkman, Harold W.
Format: 
Books
Publication Date 
1987
Excerpt: 
Commercial art.
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