Search Results for Books -- Marketing.

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37 Results Found

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The marketing gurus : lessons from the best marketing books of all time

Murray, Chris, 1951-

Format:

Books

Publication Date

2010

Excerpt:

The marketing gurus : lessons from the best marketing books of all time / Murray, Chris, 1951-

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The marketing gurus : lessons from the best marketing books of all times

Murray, Chris.

Format:

Books

Publication Date

2006

Excerpt:

The marketing gurus : lessons from the best marketing books of all times / Murray, Chris.

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Digital analytics for marketing

Sponder, Marshall, author.

Format:

Books

Publication Date

2024

Excerpt:

Digital analytics for marketing / Sponder, Marshall, author.

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The content marketing handbook : how to double the results of your marketing campaigns

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

The content marketing handbook : how to double the results of your marketing campaigns / Bly

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Strategic marketing theory and application for competitive advantage

Venter, Peet, 1964-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live

Format:

Electronic Resources

Publication Date

2014

Excerpt:

Strategic marketing theory and application for competitive advantage / Venter, Peet, 1964-

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

Communication in marketing.

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Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

Levinson, Jay Conrad.

Format:

Books

Publication Date

2013

Excerpt:

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results /

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Manager's guide to online marketing

Weaver, Jason D.

Format:

Books

Publication Date

2013

Excerpt:

Manager's guide to online marketing / Weaver, Jason D.

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Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.

Barker, Melissa S.

Format:

Books

Publication Date

2013

Excerpt:

Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F

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10.

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line /

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11.

Applying scientific reasoning to the field of marketing : make better decisions

Grapentine, Terry

Format:

Books

Publication Date

2012

Excerpt:

Applying scientific reasoning to the field of marketing : make better decisions / Grapentine, Terry

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12.

Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Gillin, Paul.

Format:

Books

Publication Date

2011

Excerpt:

Social marketing to the business customer : listen to your B2B market, generate major account leads

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13.

Principles of pricing : an analytical approach

Vohra, Rakesh V.

Format:

Books

Publication Date

2011

Excerpt:

about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and

Available: Copies:

14.

Managing customer relationships : a strategic framework

Peppers, Don.

Format:

Books

Publication Date

2011

Excerpt:

Information storage and retrieval systems -- Marketing.

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15.

Thinking for yourself : developing critical thinking skills through reading and writing

Mayfield, Marlys, 1931-

Format:

Books

Publication Date

2010 2007

Excerpt:

Publisher Marketing: THINKING FOR YOURSELF: DEVELOPING CRITICAL THINKING SKILLS THROUGH READING AND

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16.

Sport club management

Robinson, Matthew J.

Format:

Books

Publication Date

2010

Excerpt:

to meet their unique management, marketing, retention, communication, and administrative needs. The

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17.

International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

International marketing / Cateora, Philip R., author.

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18.

A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage

Richardson, Neil.

Format:

Electronic Resources

Publication Date

2010

Excerpt:

A quick start guide to mobile marketing : how to create a dynamic campaign and improve your

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19.

International marketing

Cateora, Philip R.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0826/2008036578.html

Format:

Books

Publication Date

2009

Excerpt:

International marketing / Cateora, Philip R.

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20.

Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

Branding (Marketing) -- Case studies.

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21.

Developmental editing : a handbook for freelancers, authors, and publishers

Norton, Scott.

Format:

Books

Publication Date

2009

Excerpt:

acquisitions, marketing, and production staff a vocabulary for diagnosing a manuscript's flaws and techniques

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22.

Getting it published : a guide for scholars and anyone else serious about serious books

Germano, William P.

Format:

Books

Publication Date

2008

Excerpt:

Getting it published : a guide for scholars and anyone else serious about serious books / Germano

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23.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

All you need is a good idea! : how to create marketing messages that actually get results / Heyman

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24.

Judging a book by its cover : fans, publishers, designers, and the marketing of fiction

Matthews, Nicole.

Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007007169.html

Format:

Books

Publication Date

2007

Excerpt:

Books -- Marketing.

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25.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Branding (Marketing)

Available: Copies:

26.

Excel models for business and operations management

Barlow, John F.

Table of contents http://www.loc.gov/catdir/toc/ecip057/2005003239.html

Format:

Books

Publication Date

2005

Excerpt:

. Everyday examples from finance, marketing and operations management form the basis of the book's 'hands

Available: Copies:

27.

Market-based management : strategies for growing customer value and profitability

Best, Roger J.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management.

Available: Copies:

28.

The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam.

Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=11256">http://www.books24x7.com/marc

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29.

Consuming kids : the hostile takeover of childhood

Linn, Susan E.

Format:

Books

Publication Date

2004

Excerpt:

Marketing research -- United States.

Available: Copies:

30.

Essays by distinguished marketing scholars of the Society for Marketing Advances

Woodside, Arch G.

Full text available online via ScienceDirect Books (restricted access)

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.

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31.

The complete guide to self-publishing

Ross, Tom, 1933-

Format:

Books

Publication Date

2002

Excerpt:

Equalizer Selling Books the Usual Ways Nontraditional Venues for Generating More Sales Propelling Your

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32.

Getting it published : a guide for scholars and anyone else serious about serious books

Germano, William P., 1950-

Format:

Books

Publication Date

2001

Excerpt:

Getting it published : a guide for scholars and anyone else serious about serious books / Germano

Available: Copies:

33.

Print in transition, 1850-1910 : studies in media and book history

Brake, Laurel, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/hol051/00055678.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol058/00055678.html
Publisher description http://catdir.loc.gov/catdir/description/hol051/00055678.html

Format:

Books

Publication Date

2001

Excerpt:

-- Gender and the new hournalism : the Yellow book -- Marketing notoriety : advertising the Savoy -- pt. III

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34.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

Branding (Marketing)

Available: Copies:

35.

Introduction to neural networks and data mining for business applications

Smith, Kate A.

Format:

Books

Publication Date

1999

Excerpt:

engineers for electrical engineers, with a high level of mathematics. Those few books aimed at the business

Available: Copies:

36.

Writing a CV that works : how to develop and use your key marketing tool

McGee, Paul, 1964-

Format:

Books

Publication Date

1997

Excerpt:

Writing a CV that works : how to develop and use your key marketing tool / McGee, Paul, 1964-

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37.

Marketing

Stapleton, John, 1938-

Format:

Books

Publication Date

1984

Excerpt:

Marketing / Stapleton, John, 1938-

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