Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

The credit law of South Africa : a guide to consumers, credit users and credit grantors

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

Consumer Behaviour : a South African perspective

Consumer behaviour : a South African perspective

Marketing in South Africa : consumer landscape : concepts and cases

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Consumer protection law in South Africa

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Saving South Africa's youth : building socially responsible brands in financial ...

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Brands & branding in South Africa 2015.

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Money for nothing : indebtness and aspiration in South Africa

Consumer behaviour

Does crime deter local tourists from visiting Johannesburg?

Could the black diamond spending culture have an impact on a brand's health?

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Consumer protection law in South Africa

Brands & branding in South Africa 2013.

Consumer law unlocked

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Consumer behaviour

Brands & branding in South Africa 2012 : brands--the people's choice.

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Implications of the Consumer Protection Act for the South African cosmetics industry

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Know your consumer rights : pocket guide to the Consumer Protection Act

Consumer Protection Act 68 of 2008 & regulations

The Consumer Protection Act made easy : [2nd improved edition with new regulations]

The Consumer Protection Act made easy

Brands & branding South Africa 2011 : the people's choice.

Marketing the same difference : cultural and language dichotomy in advertising

Brands & branding in South Africa 2010 : brands- the people's choice.

A guide to the Consumer Protection Act

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Black diamond

The credit guide : manage your money with the National Credit Act

Marketing success stories : South African case studies

Buyer behaviour : understanding consumer psychology and marketing

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Consumer behaviour

The National Credit Act explained

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

Street law : practical law for South Africans

Buyer behaviour : a multi-cultural approach

Marketing through mud and dust

The encyclopaedia of brands & branding in South Africa.

The new marketing : building strong marketing strategies in South Africa today

You and your rights : an A-Z family guide to South African law.

Consumer law in South Africa

Marketing to black townships : practical guidelines

Consumer behaviour : a South African perspective

Marketing in South Africa : decision analysis, theory, and practice