Digital marketing 1B /Indepent Institute of Education (IIE).

Political environment in the global marketing curriculum: what to cover and how to cover it

Brand and marketing management : reading pack.

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Advertising and promotion : an integrated marketing communications perspective

eMarketing : the essential guide to marketing in a digital world

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Made in South Africa a study of the Proudly South African marketing campaign

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Context planning and channel innovation : reading pack

The impact of technology on branding

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Shopper marketing in South Africa

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Context planning and channel innovation : reading pack

Introduction to creative brand communication : reading pack.

Alcohol affair : the influence of experiential marketing on purchase behaviour

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Branding the ordinary

Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

An exploration of the concept of New Marketing and how it is changing the business world

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

Life skills : my journey, my destiny

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

The use of gamification as a marketing communication tool to engage with South African millenials

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Brand building principles and fundamentals : reading pack.

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

eMarketing : the essential guide to marketing in a digital world

Word-of-mouth in brand building : reading pack.

Community nutrition : planning health promotion and disease prevention

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Assessment and planning in health programs

Principles of marketing : global and southern African perspectives

Consumer behavior : building marketing strategy

The marketing handbook for sports & fitness professionals

Socialnomics : how social media transforms the way we live and do business

The role of ethnographic research in the field of experiental marketing

Suggested marketing strategy for the Bach Flower Remedies brand

Marketing alternative rock music with branding : a South African perspective

Imagining the academy : higher education and popular culture

Assessing the efficiency of Chase Software in the Johannesburg-based agency

Branded nation : the marketing of megachurch, college, inc., and museumworld

The South African handbook on arts and culture 2002/2003

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Opportunities in marketing careers

A preface to marketing management

The practice of public relations

International marketing

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities