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1. 
Cover image for Services marketing : concepts, strategies & cases
Services marketing : concepts, strategies & cases
Services marketing : concepts, strategies & cases
by 
Hoffman, K. Douglas.
Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Services marketing : concepts, strategies & cases / Hoffman, K. Douglas.
Available: Copies:
2. 
Cover image for Marketing principles and best practices
Marketing principles and best practices
by 
Hoffman, K. Douglas.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing principles and best practices / Hoffman, K. Douglas.
Available: Copies:
3. 
Cover image for Services marketing.
Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hoffman, K. Douglas.
Available: Copies:
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