Search Results for Interactive marketing.

1.

Direct and interactive marketing

by

Sargeant, Adrian.

Format:

Books

Publication Date

2001

Excerpt:

Direct and interactive marketing / Sargeant, Adrian.

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2.

Direct and interactive marketing

by

Sargeant, Adrian.

Format:

Books

Publication Date

2001

Excerpt:

Direct and interactive marketing Sargeant, Adrian.

Available: Copies:

3.

Global marketing : an interactive approach

by

Gillespie, Kate.

Format:

Books

Publication Date

2004

Excerpt:

Global marketing : an interactive approach / Gillespie, Kate.

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4.

Services marketing : an interactive approach

by

Fisk, Raymond P.

Format:

Books

Publication Date

2014

Excerpt:

Services marketing : an interactive approach / Fisk, Raymond P.

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5.

Cover image for Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

by

Rapp, Stan.

Format:

Books

Publication Date

2009

Excerpt:

Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI

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6.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

Principles of marketing / Kotler, Philip, author.

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7.

Digital marketing in practice : design, implement and measure effective campaigns

by

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

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8.

Nontraditional media in marketing and advertising

by

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

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9.

Emarketing excellence : planning and optimizing your digital marketing

by

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-

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10.

Marketing

by

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Kotler, Philip, 1931-

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11.

Marketing concepts and strategies

by

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

Marketing concepts and strategies / Dibb, Sally, 1963-

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12.

Content strategy at work : real-world stories to strengthen every interactive project

by

Bloomstein, Margot.

Format:

Books

Publication Date

2012

Excerpt:

Content strategy at work : real-world stories to strengthen every interactive project / Bloomstein

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13.

E-marketing : applications of information technology and the internet within marketing

by

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

E-marketing : applications of information technology and the internet within marketing / Molenaar

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14.

Advertising : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

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15.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

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16.

Closing a failed bank : resolution practices and procedures

by

Parker, David C. (David Cameron), 1955-

Format:

Electronic Resources

Publication Date

2011

Excerpt:

alternatives and methods for marketing a problem bank using a purchase and assumption agreement; operations and

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17.

Handbook on business information systems

by

Gunasekaran, A.

Format:

Books

Publication Date

2010

Excerpt:

/ Claudelino Martins Dias Junior, Osmar Possamai and Ricardo Gonðcalves -- Interactive technology maps for

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18.

Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!

by

Gillin, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Interactive marketing.

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19.

The new influencers : a marketer's guide to the new social media

by

Gillin, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Interactive marketing.

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20.

EMarketing eXcellence : planning and optimizing your digital marketing

by

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2008

Excerpt:

EMarketing eXcellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-

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21.

Herd how to change mass behaviour by harnessing our true nature

by

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

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22.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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23.

The elements of online journalism

by

Rosales, Rey G.

Format:

Books

Publication Date

2006

Excerpt:

-- Marketing and promoting online news -- Jobs in the multimedia marketplace -- Trends and variables in selling

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24.

Marketers toolkit : the 10 strategies you need to succeed.

by

Harvard Business School.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Handbooks, manuals, etc.

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25.

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media

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26.

Advertising, promotion, and new media

by

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

Available: Copies:

27.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

by

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

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28.

Strategic sports event management : an international approach

by

Masterman, Guy.

Format:

Books

Publication Date

2004

Excerpt:

-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and

Available: Copies:

29.

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

30.

Epica. Book 17, Europe's best advertisting

by

Rawlins, Andrew. editor.

Format:

Books

Publication Date

2004

Excerpt:

Photography ; Media Innovation ; Direct Marketing ; Publications ; Packaging Design ; Illustration & Graphics

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31.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

32.

Connecting with customers : how to sell, service, and market the travel product

by

Mancini, Marc, 1946-

Format:

Books

Publication Date

2003

Excerpt:

Tourism -- Marketing.

Available: Copies:

33.

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising

Available: Copies:

34.

Contemporary advertising

by

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

The McGraw-Hill/Irwin series in marketing

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35.

Understanding business marketing and purchasing : an interaction approach

by

Ford, David, 1944-

Format:

Books

Publication Date

2002

Excerpt:

Understanding business marketing and purchasing : an interaction approach / Ford, David, 1944-

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36.

E-business & e-commerce : how to program

by

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing

Available: Copies:

37.

E-shock : the new rules-Internet strategies for retailers and manufacturers

by

De Kare-Silver, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/fy034/00135341.html

Format:

Books

Publication Date

2001

Excerpt:

Interactive marketing -- United States.

Available: Copies:

38.

Internet marketing : readings and online resources

by

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing : readings and online resources / Richardson, Paul, 1962-

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39.

Wired marketing : energizing business for e-commerce

by

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

Wired marketing : energizing business for e-commerce / Hardaker, Glenn.

Available: Copies:

40.

e-shock 2000 : the electronic shopping revolution : strategies for retailers and manufacturers

by

De Kare-Silver, Michael.

Format:

Books

Publication Date

2000 1999 1998

Excerpt:

Interactive marketing.

Available: Copies:

41.

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15

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42.

Internet marketing research : resources and techniques

by

Forrest, Ed.

Format:

Books

Publication Date

1999

Excerpt:

Internet marketing research : resources and techniques / Forrest, Ed.

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43.

Cover image for The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution

by

Norman, Donald A.

Format:

Books

Publication Date

1999 1998

Excerpt:

High technology industries -- Marketing.

Available: Copies:

44.

Direct marketing management

by

Roberts, Mary Lou.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Direct marketing management / Roberts, Mary Lou.

Available: Copies:

45.

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5

Available: Copies:

46.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

by

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

Driving brand value : using integrated marketing to manage profitable stakeholder relationships /

Available: Copies:

47.

Retail in the digital age

by

Cope, Nigel.

Format:

Books

Publication Date

1996

Excerpt:

Interactive markets

Available: Copies:

48.

Building brand identity : a strategy for success in a hostile marketplace

by

Upshaw, Lynn B., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/onix04/95017302.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/95017302.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/95017302.html
Cover http://swbplus.bsz-bw.de/bsz050216503cov.htm
Inhaltsverzeichnis Building brand identity

Format:

Books

Publication Date

1995

Excerpt:

, including interactive marketing; and much more."--Jacket.

Available: Copies:

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