Search Results for Marketing -- China.

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18 Results Found

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Marketing death : culture and the making of a life insurance market in China

Chan, Cheris Shun-ching.

Format:

Books

Publication Date

2012

Excerpt:

Marketing death : culture and the making of a life insurance market in China / Chan, Cheris Shun

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Crafting and executing strategy : the quest for competitive advantage: concepts and cases

Thompson, Arthur A., 1940- author.

Format:

Books

Publication Date

2020

Excerpt:

China -- PepsiCo's Diversification Strategy in 2018: Will the Company's New Businesses Restore its

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Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Social media marketing : theories & applications / Dahl, Stephan, author.

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Marketing and the common good : essays from Notre Dame on societal impact

Murphy, Patrick E., 1948-

Format:

Books

Publication Date

2014 2013

Excerpt:

Marketing and the common good : essays from Notre Dame on societal impact / Murphy, Patrick E

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Managing corporate communication : a cross-cultural approach

Gambetti, Rossella.

Format:

Books

Publication Date

2013

Excerpt:

communications and marketing -- Case study question -- Chapter summary and conclusions -- Revision questions

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International marketing

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html

Format:

Books

Publication Date

2013

Excerpt:

International marketing / Czinkota, Michael R.

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E-business

Schneider, Gary P., 1952-

Format:

Books

Publication Date

2012

Excerpt:

in China and the developing world, social media and online marketing strategies, technology

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

Communication in marketing.

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Ethics in marketing : international cases and perspectives

Murphy, Patrick E., 1948-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Ethics in marketing : international cases and perspectives / Murphy, Patrick E., 1948-

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10.

The new multinationals : Spanish firms in a global context

Guillén, Mauro F.

Format:

Books

Publication Date

2010

Excerpt:

competitors. These firms do not necessarily possess technological or marketing skills. This disadvantage

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11.

Reconceiving the second sex : men, masculinity, and reproduction

Inhorn, Marcia C., 1957-

Format:

Books

Publication Date

2009

Excerpt:

-- Chapter 7. Reproductive Politics in Southwest China: Deconstructing a Minority Male-dominated Perspective

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12.

Doing business in China : how to profit in the world's fastest growing market

Plafker, Ted.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015725879&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2006928992-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0654/2006928992-d.html

Format:

Books

Publication Date

2007

Excerpt:

Doing business in China : how to profit in the world's fastest growing market / Plafker, Ted.

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13.

Tourism and the branded city : film and identity on the Pacific Rim

Donald, Stephanie.

Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007009694.html

Format:

Books

Publication Date

2007

Excerpt:

Tourism -- Marketing -- China -- Hong Kong.

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14.

Chinese medicine men : consumer culture in China and Southeast Asia

Cochran, Sherman, 1940-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html

Format:

Books

Publication Date

2006

Excerpt:

Chinese medicine men : consumer culture in China and Southeast Asia / Cochran, Sherman, 1940-

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15.

Billions : selling to the new Chinese consumer

Doctoroff, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- China.

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16.

Strategy bites back : it is a lot more, and less, than you ever imagined--

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Westley -- Strategic thinking as "seeing" / Henry Mintzberg -- Seeing a symphony / Mozart -- "Marketing

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17.

Management : the basics

Witzel, Morgen.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=200448
ebrary http://site.ebrary.com/id/10093605
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=116185
MyiLibrary http://www.myilibrary.com?id=40693
Taylor & Francis http://www.tandfebooks.com/isbn/9780203694374

Format:

Electronic Resources

Publication Date

2004

Excerpt:

practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried

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18.

International marketing

Czinkota, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

International marketing / Czinkota, Michael R.

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