Introduction to sport marketing / Smith, Aaron, 1972- author.

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

strategy -- The creative brief -- Celebrities and advertising -- Campaign evaluation -- Media and audience

Social media marketing / Tuten, Tracy L., 1967- author.

evaluation -- Event design and production -- Event operations -- Event human resource management -- Event

affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public

Social marketing : influencing behaviors for good / Kotler, Philip.

Marketing.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Health program management : from development through evaluation / Longest, Beaufort B., Jr., author.

Social media marketing : theories & applications / Dahl, Stephan, author.

-- 8.Creating the Eventscape / Richard Cooper -- 9.Food and Function / Liz Sharpies -- 10.Marketing

groupings -- The grapevine -- Phatic communication -- Conclusion -- Summary -- Practical Exercises -- Self-Evaluation

-- Evaluation -- Summary -- Endnotes -- Readings on Integrated Marketing Communications -- Integrated Marketing

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation / Gordon R

Design services -- United States -- Marketing.

Marketing -- Evaluation.

event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public

supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Web sites -- Evaluation.

-based television ratings / Bradley S. Greenberg, Lynn Rampoldi-Hnilo; Safeguards for youth in the digital marketing

-- Conclusions -- 12.Marketing -- Introduction -- Marketing strategies -- Segmentation -- Marketing mixes

Web sites -- Evaluation.

Branding (Marketing)

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Health education -- Evaluation.

management texts. Material is included on strategy, marketing, budgeting, production and operations, quality

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the

Integrated brand marketing and measuring returns / Kitchen, Philip J.

Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-

Sandhu -- RFID applications in the supply chain: an evaluation framework / Valerio Elia, Maria Grazia

Hospitality and travel marketing / Morrison, Alastair M.

-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises

Branding (Marketing) -- Case studies.

The international brand valuation manual : a complete overview and analysis of brand valuation

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

-- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and

bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative

Brand name products -- Valuation.

Branding (Marketing) -- Management.

behavior theories / Andrea Carson Gielen ... [et al.] -- Social marketing / J. Douglas Storey, Gary B

Brand name products -- Valuation -- Management.

Integrated marketing communications / Ouwersloot, Hans.

Consumer behavior : building marketing strategy / Hawkins, Del I.

Marketing -- Evaluation.

. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch

Profitable marketing communications : a guide to marketing return on investment / Young, Antony

Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.

Leximancer, a Relational Content Analytical Tool in -- Enterprise Research / Description and Evaluation on

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Marketing / Etzel, Michael J.

strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy

Sports marketing / Fullerton, Sam.

1. The fundamentals of cost and management accounting -- 2. Cost elements -- 3. Marketing costs

's Disadvantages -- Titles and Reporting Relationships -- Working with Other Departments -- Marketing -- Legal

From brand vision to brand evaluation : strategically building and sustaining brands / De

Consumer satisfaction -- Evaluation.

nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing

nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing

Handbook of qualitative research methods in marketing / Belk, Russell W.

-- Program management and evaluation -- Financial management -- Planning and managing physical facilities

continuous evaluation and feedback -- Ch. 14. The role of leadership -- Ch. 15. Loyalty and change management

-- Analysis, evaluation, and selection of transit modes -- Planning and selection of medium and high

: Distribution -- Marketing as a Managerial Function -- Planning: Implementation: Evaluation -- Merchandising and

Brand name products -- Valuation -- Management.

101 marketing strategies for accounting, law, consulting, and professional services firms / Waugh

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

entrepreneurs -- Environmental assessment : preparation for a new venture -- Marketing research for new ventures

. Strategy Evaluation -- Ch. 9. Strategy Review, Evaluation, and Control.

Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.

Social marketing : improving the quality of life / Kotler, Philip.

/ Governance, autonomy and accountability in education / Marketing / New partnerships for improvement

-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic

Hospitality and travel marketing / Morrison, Alastair M.

. Definitions of Selected Terms Used in Public Relations Evaluation -- App. D. Audiovisual Supports -- App. E

Value for money marketing : a guide to measuring marketing performance / Mullin, Roddy.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Sports administration -- Evaluation.

: Management Issues -- Ch. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues -- Ch

Wired marketing : energizing business for e-commerce / Hardaker, Glenn.

-- The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the

Value-based marketing : marketing strategies for corporate growth and shareholder value / Doyle

strategies: management issues -- Implementing strategies: marketing, finance/accounting, R & D, and CIS

marketing are used in the design of entertainment messages (e.g. formative evaluation, audience segmentation

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

McGraw-Hill series in marketing.

The successful marketing plan : a disciplined and comprehensive approach / Hiebing, Roman G.

management -- Human resources management -- Generating revenue -- Financial and risk management -- Marketing

Goonatilake -- 2. Intelligent Systems at American Express / Robert S. Didner -- 3. Credit Evaluation Using a

Marketing tourism destinations : a strategic planning approach / Heath, Ernie.

Brand name products -- Valuation -- United States -- Management.

Marketing.