Search Results for Marketing -- Gestion.

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34 Results Found

0000000000000000000000000000000000IIE

Service management : an integrated approach

Looy, Bart van.

Format:

Books

Publication Date

2013 2011

Excerpt:

Services -- Marketing.

Available: Copies:

Strategic customer management : strategizing the sales organization

Piercy, Nigel F.

Volltext http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780199544509

Format:

Books

Publication Date

2009

Excerpt:

GESTION D'ENTREPRISE ORIENTÉE VERS LE CLIENT ET VERS LE MARCHÉ

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing -- Gestion.

Available: Copies:

Integrated organisational communication

Barker, Rachel, 1958-

Format:

Books

Publication Date

2006

Excerpt:

Communication in marketing.

Available: Copies:

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Format:

Books

Publication Date

2006

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

Format:

Books

Publication Date

2005

Excerpt:

Produits commerciaux -- Gestion.

Available: Copies:

Design

Peters, Thomas J.

Format:

Books

Publication Date

2005

Excerpt:

Produits nouveaux -- Marketing.

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The graphic design business book

Crawford, Tad, 1946-

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860
Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/2616-1/294/712/BD/GraphicDesignBusinessBook-1139.epub
Excerpt https://samples.overdrive.com/?crid=294712BD-1275-4647-83D7-D8E79F054994&.epub-sample.overdrive.com
Freading http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ==
Google http://books.google.com/books?id=-BBWAAAAMAAJ

Format:

Electronic Resources

Publication Date

2005

Excerpt:

Petites et moyennes entreprises -- États-Unis -- Gestion.

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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Produits de marque -- Gestion.

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10.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Afrique du Sud -- Gestion.

Available: Copies:

11.

Marketing strategy : a decision-focused approach

Walker, Orville C.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Marketing -- Gestion.

Available: Copies:

12.

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html

Format:

Books

Publication Date

2003

Excerpt:

Produits nouveaux -- Gestion.

Available: Copies:

13.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Changement organisationnel -- Gestion -- Cas, Études de.

Available: Copies:

14.

Performance appraisal for sport and recreation managers

MacLean, Joanne, 1959-

Format:

Books

Publication Date

2001

Excerpt:

Sports -- Gestion -- Évaluation.

Available: Copies:

15.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Gestion.

Available: Copies:

16.

International marketing

Terpstra, Vern.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

International marketing / Terpstra, Vern.

Available: Copies:

17.

Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Gestion.

Available: Copies:

18.

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Produits commerciaux -- Gestion.

Available: Copies:

19.

Cover image for Cause related marketing : who cares wins

Adkins, Sue.

Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html
Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Gestion.

Available: Copies:

20.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

21.

Marketing planning & strategy

Jain, Subhash C., 1942-

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Gestion.

Available: Copies:

22.

International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

1999

Excerpt:

International marketing strategy / Bradley, Frank, 1942-

Available: Copies:

23.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing -- Gestion.

Available: Copies:

24.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Gestion.

Available: Copies:

25.

Logistical management : the integrated supply chain process

Bowersox, Donald J.

Format:

Books

Publication Date

1996

Excerpt:

Distribution (économie politique) -- Gestion.

Available: Copies:

26.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- Gestion.

Available: Copies:

27.

Competitive marketing : a strategic approach

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- Gestion.

Available: Copies:

28.

Sales force management

Churchill, Gilbert A.

Format:

Books

Publication Date

1993

Excerpt:

Ventes -- Gestion -- Cas, Études de.

Available: Copies:

29.

Marketing : concepts and strategies

Pride, William M.

Format:

Books

Publication Date

1993

Excerpt:

Marketing -- Gestione.

Available: Copies:

30.

Global marketing strategies

Jeannet, Jean-Pierre.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf

Format:

Books

Publication Date

1992

Excerpt:

Jeannet, Jean-Pierre. International marketing management.

Available: Copies:

31.

Leisure marketing

Leadley, Peter J.

Format:

Books

Publication Date

1992

Excerpt:

Loisirs -- Industrie -- Grande-Bretagne -- Gestion.

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32.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

The Popcorn report : revolutionary trend predictions for marketing in the 90's. Popcorn, Faith.

Available: Copies:

33.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Marques de commerce -- États-Unis -- Gestion.

Available: Copies:

34.

Purchasing and materials management : text and cases

Dobler, Donald W.

Table of contents http://www.dandelon.com/isearch/intelligentSEARCH_CLASSICS.nsf/alldocs/C1257680005BA284C12572BF002A4EFE/$File/0000000000000000000-101001QBC19(5).PDF?OpenElement
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=005909352etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005909352&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1990

Excerpt:

McGraw-Hill series in marketing.

Available: Copies:

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