Made in South Africa a study of the Proudly South African marketing campaign

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The effects of representation of xenophobia on the Sowetan newspaper brand

Creating shared value and brand sustainability : a South African advertising industry analysis

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

Could the black diamond spending culture have an impact on a brand's health?

Does crime deter local tourists from visiting Johannesburg?

The effects of the rapidly internationalising South African fashion industry

How clothing colour affects personal brand communiction and perception

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Exploring of the use of design thinking by Cape Town based organisations

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Red Bull's "Superman Seat Grab" over the South African energy drink market

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Marketing research

Implications of the Consumer Protection Act for the South African cosmetics industry

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

Principles of marketing : global and southern African perspectives

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

Marketing research

Assessing the efficiency of Chase Software in the Johannesburg-based agency

South African domestic tourism survey : marketing the provinces, August 2001 : full report

The new marketing : building strong marketing strategies in South Africa today

Marketing research : a South African approach

Researching the South African market

Marketing in South Africa : decision analysis, theory, and practice