Search Results for Service industries -- Marketing.

1.

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

Service industries -- Marketing.

Available: Copies:

2.

Services marketing : a contemporary approach

by

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2022

Excerpt:

Service industries -- South Africa -- Marketing.

Available: Copies:

3.

Services marketing : a contemporary approach

by

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2018

Excerpt:

Service industries -- South Africa -- Marketing.

Available: Copies:

4.

The handbook of service business : management, marketing, innovation and internationalisation

by

Bryson, J. R., 1963- editor.

Format:

Books

Publication Date

2015

Excerpt:

The handbook of service business : management, marketing, innovation and internationalisation /

Available: Copies:

5.

Grasping service marketing

by

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

6.

Services marketing : an interactive approach

by

Fisk, Raymond P.

Format:

Books

Publication Date

2014

Excerpt:

Service industries -- Marketing.

Available: Copies:

7.

Service management : an integrated approach

by

Looy, Bart van.

Format:

Books

Publication Date

2013 2011

Excerpt:

Service industries -- Management.

Available: Copies:

8.

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Excerpt:

Service industries -- Marketing.

Available: Copies:

9.

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

Service industries -- Marketing.

Available: Copies:

10.

Services marketing.

by

Bateson, John E. G.

Format:

Books

Publication Date

2011

Excerpt:

Service industries -- Marketing.

Available: Copies:

11.

Marketing management : a strategic decision-making approach

by

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

Available: Copies:

12.

Services marketing : a contemporary approach

by

Boshoff, Christo.

Format:

Books

Publication Date

2009

Excerpt:

Service industries -- South Africa -- Marketing.

Available: Copies:

13.

Services marketing : text and cases.

by

Baron, Steve (J. Steve)

Format:

Books

Publication Date

2009

Excerpt:

Service industries -- Marketing -- Case studies.

Available: Copies:

14.

Services marketing.

by

Zeithaml, Valarie A.

Format:

Books

Publication Date

2008

Excerpt:

Service industries -- Marketing.

Available: Copies:

15.

Service management and marketing : customer management in service competition

by

Grèonroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html

Format:

Books

Publication Date

2007

Excerpt:

Service management and marketing : customer management in service competition / Grèonroos

Available: Copies:

16.

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Service industries -- Marketing.

Available: Copies:

17.

Services marketing management

by

Mudie, Peter.

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing.

Available: Copies:

18.

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing.

Available: Copies:

19.

Services marketing management : a strategic perspective

by

Kasper, Hans.

Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing -- Management.

Available: Copies:

20.

Services marketing : concepts, strategies & cases

by

Hoffman, K. Douglas.

Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing.

Available: Copies:

21.

The professional services firm bible

by

Baschab, John, 1968-

Publisher description http://www.loc.gov/catdir/description/wiley042/2004011607.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011607.html

Format:

Books

Publication Date

2005

Excerpt:

Service industries -- Management.

Available: Copies:

22.

Principles of services marketing

by

Palmer, Adrian, 1955-

Format:

Books

Publication Date

2005

Excerpt:

Service industries -- Marketing.

Available: Copies:

23.

Agency account handling : avoiding blood, sweat and tears

by

Sims, Michael.

Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003025316.html
Publisher description http://www.loc.gov/catdir/description/wiley041/2003025316.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003025316.html

Format:

Books

Publication Date

2004

Excerpt:

Service industries -- Marketing.

Available: Copies:

24.

Grasping service marketing

by

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

25.

Connecting with customers : how to sell, service, and market the travel product

by

Mancini, Marc, 1946-

Format:

Books

Publication Date

2003

Excerpt:

Connecting with customers : how to sell, service, and market the travel product / Mancini, Marc

Available: Copies:

26.

Uncommon practice : people who deliver a great brand experience

by

Smith, Shaun.

Format:

Books

Publication Date

2002

Excerpt:

Service industries -- Marketing.

Available: Copies:

27.

Principles of service marketing and management

by

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Service industries -- United States -- Marketing.

Available: Copies:

28.

Principles of services marketing

by

Palmer, Adrian, 1955-

Format:

Books

Publication Date

2001

Excerpt:

Service industries -- Marketing.

Available: Copies:

29.

The media student's book

by

Branston, Gill.

Format:

Books

Publication Date

1999

Excerpt:

. Globalisation -- 21. Case study: Making and enjoying global music -- 22. Industries -- 23. Case study: Who owns

Available: Copies:

30.

Services marketing : a managerial perspective

by

McColl, Rod, 1957-

Format:

Books

Publication Date

1998

Excerpt:

Service industries -- Marketing.

Available: Copies:

31.

Services marketing

by

Kurtz, David L., 1941-

Format:

Books

Publication Date

1998

Excerpt:

Service industries -- Marketing.

Available: Copies:

32.

Marketing management : analysis, planning, implementation, and control

by

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

Available: Copies:

33.

Marketing planning for services

by

McDonald, Malcolm.

Format:

Books

Publication Date

1996

Excerpt:

Service industries -- Marketing.

Available: Copies:

34.

Services marketing

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Service industries -- Marketing.

Available: Copies:

35.

Leisure and tourism : advanced GNVQ

by

Youell, Ray.

Format:

Books

Publication Date

1995

Excerpt:

Human resources in leisure and tourism industries Marketing in leisure and tourism Developing

Available: Copies:

36.

How to succeed in exporting and doing business internationally

by

Sletten, Eric, 1954-

Format:

Books

Publication Date

1994

Excerpt:

Service industries Foreign trade

Available: Copies:

37.

Emancipating the professions : marketing opportunities from de-regulation

by

Wilson, Aubrey.

Format:

Books

Publication Date

1994

Excerpt:

Service industries -- Marketing.

Available: Copies:

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