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1. 
Cover image for On target marketing in mobile devices online with smartphones and netbooks
On target marketing in mobile devices online with smartphones and netbooks
by 
Wessén, Fredrik.
Format: 
Books
Publication Date 
2010
Excerpt: 
On target marketing in mobile devices online with smartphones and netbooks Wessén, Fredrik.
Available: Copies:
2. 
Cover image for Creating the marketing experience : new strategies for building relationships with your target market
Creating the marketing experience : new strategies for building relationships with your target market
Creating the marketing experience : new strategies for building relationships with your target market
by 
Marconi, Joe.
Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015327.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Creating the marketing experience : new strategies for building relationships with your target
Available: Copies:
3. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Target marketing.
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
5. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
Available: Copies:
6. 
Cover image for Experiential Marketing : integrated theory & strategic application.
Experiential Marketing : integrated theory & strategic application.
by 
Leahy, Rose. Fenton, Pio. Barry, Holly
Format: 
Books
Publication Date 
2022
Excerpt: 
Target marketing.
Available: Copies:
7. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
8. 
Cover image for Essentials of marketing
Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2020
Excerpt: 
Essentials of marketing / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
9. 
Cover image for Marketing strategy and competitive positioning
Marketing strategy and competitive positioning
by 
Hooley, Graham J., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Target marketing.
Available: Copies:
10. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Target marketing -- Cross-cultural studies.
Available: Copies:
11. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
12. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of marketing / Pride, William M., 1942- author.
Available: Copies:
13. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
14. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Target marketing.
Available: Copies:
15. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
17. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
18. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
youth-driven youth marketing ungdoms marketing ungdomsdrevet
Available: Copies:
19. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing management / Marshall, Greg W.
Available: Copies:
20. 
Cover image for Data mining applications with R
Data mining applications with R
by 
Zhao, Yanchang, 1977- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance
Available: Copies:
21. 
Cover image for Business communication
Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Contents note continued: The four Ps of marketing -- Marketing methods -- Advertising as a
Available: Copies:
22. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
23. 
Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target
Available: Copies:
24. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Target marketing.
Available: Copies:
25. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
26. 
Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F
Available: Copies:
27. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
28. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
29. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
30. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by
Available: Copies:
31. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: The Target Audience: AKA "The WHO" -- The Target Audience in Action: A
Available: Copies:
32. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Television programs -- Internet marketing.
Available: Copies:
33. 
Cover image for Assessment and planning in health programs
Assessment and planning in health programs
Assessment and planning in health programs
by 
Hodges, Bonni C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Needs assessment : the big picture -- Paint a picture of your target population : assessing assets
Available: Copies:
34. 
Cover image for Marketing to the new majority : Strategies for a diverse world.
Marketing to the new majority : Strategies for a diverse world.
by 
Burgos, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing to the new majority : Strategies for a diverse world. Burgos, David.
Available: Copies:
35. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing : influencing behaviors for good / Lee, Nancy, 1932-
Available: Copies:
36. 
Cover image for 101 management models : English edition
101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branding -- 96.Target marketing -- 97.Team Buying Team Selling (TBTS) -- 98.The Ten Steps Plan -- 99.Two
Available: Copies:
37. 
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
Essentials of marketing management / Lancaster, Geoffrey, 1938-
Available: Copies:
38. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
Available: Copies:
39. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Target marketing.
Available: Copies:
41. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
Available: Copies:
42. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.
Available: Copies:
43. 
Cover image for From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Excerpt: 
From witblits to vuvuzelas : marketing in the new South Africa / Hefer, Dale.
Available: Copies:
44. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
45. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2009 2007
Excerpt: 
Target marketing.
Available: Copies:
47. 
Cover image for Marketing ethics
Marketing ethics
by 
Brenkert, George G.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Moral and ethical aspects.
Available: Copies:
48. 
Cover image for The I/O consultant : advice and insights for building a successful career
The I/O consultant : advice and insights for building a successful career
The I/O consultant : advice and insights for building a successful career
by 
Hedge, Jerry W.
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007047615.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Ch. 19. Points of Entry: Where to Target Your Consulting Efforts in Client Organizations / David B
Available: Copies:
49. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Target marketing.
Available: Copies:
50. 
Cover image for Profitable marketing communications : a guide to marketing return on investment
Profitable marketing communications : a guide to marketing return on investment
Profitable marketing communications : a guide to marketing return on investment
by 
Young, Antony, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Profitable marketing communications : a guide to marketing return on investment / Young, Antony
Available: Copies:
51. 
Cover image for In search of the perfect job : 8 steps to the $250,000+ executive job that's right for you
In search of the perfect job : 8 steps to the $250,000+ executive job that's right for you
by 
Lowstuter, Clyde C.
Format: 
Books
Publication Date 
2007
Excerpt: 
: unlocking the secrets to careering success -- Executive search firms : your success partners -- Target
Available: Copies:
52. 
Cover image for Packaging : design successful packaging for specific customer groups
Packaging : design successful packaging for specific customer groups
by 
Stephenson, Keith.
Format: 
Books
Publication Date 
2007
Excerpt: 
vital, commercial relationship between design, marketing, and target audience; Explores designs that
Available: Copies:
53. 
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling
Available: Copies:
54. 
Cover image for Heritage marketing
Heritage marketing
by 
Misiura, Shashi.
Format: 
Books
Publication Date 
2006
Excerpt: 
Heritage marketing / Misiura, Shashi.
Available: Copies:
55. 
Cover image for The affluent consumer : marketing and selling the luxury lifestyle
The affluent consumer : marketing and selling the luxury lifestyle
by 
Michman, Ronald D.
Table of contents only http://www.loc.gov/catdir/toc/ecip0616/2006021766.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Target marketing -- United States.
Available: Copies:
56. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing.
Available: Copies:
57. 
Cover image for Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing -- Cross-cultural studies.
Available: Copies:
58. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
products and services to their friends and colleagues. The source of the most powerful form of marketing
Available: Copies:
59. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
60. 
Cover image for Ethnic marketing : accepting the challenge of cultural diversity
Ethnic marketing : accepting the challenge of cultural diversity
by 
Pires, Guilherme Dias.
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing.
Available: Copies:
61. 
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing.
Available: Copies:
62. 
Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children
Kidnapped : how irresponsible marketers are stealing the minds of your children
by 
Acuff, Dan S., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing and children as "sitting ducks" -- How Kidnapped can help -- The crisis point
Available: Copies:
63. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Target marketing.
Available: Copies:
65. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing -- recherche scientifique.
Available: Copies:
67. 
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Target marketing.
Available: Copies:
68. 
Cover image for A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
Available: Copies:
69. 
Cover image for Advertising media planning
Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic
Available: Copies:
70. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Hospitality and travel marketing / Morrison, Alastair M.
Available: Copies:
71. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
Available: Copies:
72. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing management : knowledge and skills / Peter, J. Paul.
Available: Copies:
73. 
Cover image for Managing front office operations
Managing front office operations
by 
Kasavana, Michael L., 1947-
Format: 
Books
Publication Date 
2001
Excerpt: 
Beverage Division -- Sales and Marketing Division -- Accounting Division -- Engineering and Maintenance
Available: Copies:
74. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing : best practices / Czinkota, Michael R.
Available: Copies:
75. 
Cover image for Marketing & selling the travel product
Marketing & selling the travel product
by 
Burke, James F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing & selling the travel product / Burke, James F.
Available: Copies:
76. 
Cover image for Break the curve : the entrepreneur's blueprint for small business success
Break the curve : the entrepreneur's blueprint for small business success
Break the curve : the entrepreneur's blueprint for small business success
by 
Burns, Tim, 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- investigating your business concept -- Marketing analysis -- defining your target market -- Developing your
Available: Copies:
77. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
78. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Value-added public relations : the secret weapon of integrated marketing / Harris, Thomas L., 1931-
Available: Copies:
79. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
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Kotler, Philip.
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1997
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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80. 
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A preface to marketing management
A preface to marketing management
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Peter, J. Paul.
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1997
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A preface to marketing management / Peter, J. Paul.
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81. 
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Advertising communications & promotion management
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Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
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1997
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McGraw-Hill series in marketing.
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82. 
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Marketing
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Etzel, Michael J.
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1997
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Stanton, William J. Fundamentals of marketing.
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83. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
The successful marketing plan : a disciplined and comprehensive approach
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Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
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1997
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The successful marketing plan : a disciplined and comprehensive approach / Hiebing, Roman G.
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Write on target : the direct marketer's copywriting handbook
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Stein, Donna Baier.
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1997
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Write on target : the direct marketer's copywriting handbook / Stein, Donna Baier.
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85. 
Cover image for Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
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Perreault, William D.
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1997
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Applications in basic marketing : clippings from the popular business press / Perreault, William D.
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86. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
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Perreault, William D.
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1996
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Basic marketing : a global-managerial approach / Perreault, William D.
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87. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
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Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131902084.pdf
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Publication Date 
1996
Excerpt: 
Principles of marketing / Kotler, Philip.
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88. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
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Du Plessis, P. J. (Phillipus Jacobus), 1943-
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1995 1994
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Target marketing.
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89. 
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The marketing plan
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Cohen, William A., 1937-
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1995
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The marketing plan / Cohen, William A., 1937-
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90. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
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Schoell, William F.
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1995
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Marketing : contemporary concepts and practices / Schoell, William F.
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91. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
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1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
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92. 
Cover image for Marketing tourism destinations : a strategic planning approach
Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html
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Publication Date 
1992
Excerpt: 
Marketing tourism destinations : a strategic planning approach / Heath, Ernie.
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93. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003857318.PDF
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Publication Date 
1991
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
94. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
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Publication Date 
1988
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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