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1. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
2. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
3. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
4. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
5. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising and sales promotion / Koekemoer, Ludi.
Available: Copies:
6. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
7. 
Cover image for Word-of-mouth in brand building : reading pack.
Word-of-mouth in brand building : reading pack.
Word-of-mouth in brand building : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Word-of-mouth in brand building : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
8. 
Cover image for Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2011
Excerpt: 
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
Available: Copies:
10. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
11. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing, word of mouth, and personal selling -- pt. 8. Creating successful long-term growth -- Introducing
Available: Copies:
12. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
13. 
Cover image for Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Grapevine : the new art of word-of-mouth marketing / Balter, Dave.
Available: Copies:
14. 
Cover image for Design issues : how graphic design informs society
Design issues : how graphic design informs society
Design issues : how graphic design informs society
by 
Holland, DK.
Format: 
Books
Publication Date 
2001
Excerpt: 
/ Current state of our currency / State of our ballot / You eat the soup / Confessions of a closet
Available: Copies:
15. 
Cover image for The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of
Available: Copies:
16. 
Cover image for The anatomy of buzz : creating word-of-mouth marketing
The anatomy of buzz : creating word-of-mouth marketing
The anatomy of buzz : creating word-of-mouth marketing
by 
Rosen, Emanuel.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
The anatomy of buzz : creating word-of-mouth marketing / Rosen, Emanuel.
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