Reputation management : the key to successful public relations and corporate communication /

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

public relations professionals, as well as content creators and journalists. This book teaches essential

communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate

KMPL: Public relations

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Finance, Public -- Law and legislation -- South Africa.

Crisis management.

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Public relations -- Management.

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point