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1. 
Cover image for Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business research methods / Cooper, Donald R.
Available: Copies:
2. 
Cover image for Research methods for business students
Research methods for business students
by 
Saunders, M. N. K.
View this book online, via VLeBooks, both on- and off-campus (one-day download only)
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Research methods for business students / Saunders, M. N. K.
Available: Copies:
3. 
Cover image for Research methods for business : a skill-building approach
Research methods for business : a skill-building approach
by 
Sekaran, Uma.
Format: 
Books
Publication Date 
2013
Excerpt: 
Research methods for business : a skill-building approach / Sekaran, Uma.
Available: Copies:
4. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
5. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business
Available: Copies:
6. 
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask
Available: Copies:
7. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Wiid, Jan.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing research / Wiid, Jan.
Available: Copies:
8. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business
Available: Copies:
9. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
10. 
Cover image for Electronic commerce 2004 : a managerial perspective
Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal
Available: Copies:
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