-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation

marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies

-Based Repositories -- Simplified Building And Testing Of Windows Store Apps -- MSTest Support Removed -- Enhanced

-to-business (B2B) marketing -- Stakeholders in Relationship Marketing -- The management of CRM -- Planning a CRM

Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-

citizen voices in different national, cultural and institutional contexts. Building bridges across media

Strategic planning.

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to