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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
3. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour. Sethna, Zubin, author.
Available: Copies:
4. 
Cover image for Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior / Schiffman, Leon G., author.
Available: Copies:
5. 
Cover image for Organizational behavior
by 
McShane, Steven Lattimore, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Organizational behavior / McShane, Steven Lattimore, author.
Available: Copies:
6. 
Cover image for Introduction to teaching : making a difference in student learning
by 
Hall, Gene E., 1941- author.
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
-- Addressing learners' individual needs -- The social context of schools -- Families and communities. Part II
Available: Copies:
7. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned
Available: Copies:
8. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
Available: Copies:
9. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
developments in the fields of social and consumer psychology. Key questions covered in the volume include
Available: Copies:
10. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
Available: Copies:
11. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
12. 
Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Format: 
Books
Publication Date 
2007
Excerpt: 
Materialism -- Social aspects -- United States.
Available: Copies:
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