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1. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies
Available: Copies:
2. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
3. 
Cover image for Human resource management for tourism, hospitality and leisure : an International perspective
Human resource management for tourism, hospitality and leisure : an International perspective
by 
Baum, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Planning to meet the human resource needs of the international tourism, hospitality and leisure industry
Available: Copies: