Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

, loyalty, and the cookie ; "We need to talk", and other words that make men run for cover -- Why men do

commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

infect everyone's life. And for the Jacksons, loyalty cannot win out. Because in their world you can

-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies

. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches