Sales promotion.

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Sales promotion.

Sales promotion -- South Africa.

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Sales promotion.