, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Consumers -- Attitudes.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM

The field of marketing -- The marketing environment -- Marketing research -- Consumer and business

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin