Sales promotion.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Sales promotion.

Sales promotion -- South Africa.

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Sales promotion.

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations