. Forecasting financial requirements -- 12. A firm’s sources of financing -- 13. Planning for the harvest -- 14

relationship building : it's not all talk ; 6. Sales knowledge : customers, products, technologies -- pt. 3

-Based Repositories -- Simplified Building And Testing Of Windows Store Apps -- MSTest Support Removed -- Enhanced

Strategic planning.

Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

EMarketing eXcellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

role of advertising -- Planning an advertising campaign that will work -- Media planning -- Frequency

-- Defining the project goals -- Breaking down the project activities -- Planning and acquiring resources

considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8