Search Results for Loyalty.

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11 Results Found

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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

Freeland, John G.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html

Format:

Books

Publication Date

2003

Excerpt:

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

Available: Copies:

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

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Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most

Available: Copies:

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

; and loyalty marketing."--Jacket.

Available: Copies:

10.

Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L., 1945-2016.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96017899.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96017899.html
Inhaltsverzeichnis Satisfaction

Format:

Books

Publication Date

1997

Excerpt:

HAPPENS NEXT? -- After satisfaction: The short run consequences -- Loyalty and profit: Long-term effects

Available: Copies:

11.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Shostack -- Loyalty-Based Management / Frederick F. Reichheld -- Boston Center for Adult Education

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