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00000IIE

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

Available: Copies:

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2014

Excerpt:

Communication in management.

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

Available: Copies:

Corporate communication : a guide to theory and practice

Cornelissen, Joep.

Format:

Books

Publication Date

2011

Excerpt:

Communication in management.

Available: Copies:

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

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