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1.

Cover image for Services marketing

Services marketing

Services marketing

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Prentice Hall International editions

Available: Copies:

2.

Cover image for Self-assessment library 3.4 : insights into your skills, interests and abilities

Self-assessment library 3.4 : insights into your skills, interests and abilities

Self-assessment library 3.4 : insights into your skills, interests and abilities

by

Robbins, Stephen P., 1943-

Format:

Electronic Resources

Publication Date

2009

Excerpt:

Prentice Hall's Self-assessment library

Available: Copies:

3.

Cover image for Auditing : an integrated approach.

Auditing : an integrated approach.

Auditing : an integrated approach.

by

Arens, Alvin A.

Format:

Books

Publication Date

2000

Excerpt:

Prentice Hall series in accounting.

Available: Copies:

4.

Strategic brand management : a European perspective

Strategic brand management : a European perspective

by

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

New York : Financial Times/Prentice Hall,

Available: Copies:

5.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Pearson Prentice Hall,

Available: Copies:

6.

Cover image for Accounting : an introduction

Accounting : an introduction

Accounting : an introduction

by

McLaney, E. J.

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2010

Excerpt:

Financial Times Prentice Hall,

Available: Copies:

7.

Cover image for Adobe Photoshop for fashion design

Adobe Photoshop for fashion design

Adobe Photoshop for fashion design

by

Lazear, Susan.

Format:

Video disc

Publication Date

2010

Excerpt:

Prentice Hall,

Available: Copies:

8.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Pearson Prentice Hall,

Available: Copies:

9.

Cover image for Organizational behavior

Organizational behavior

Organizational behavior

by

Robbins, Stephen P., 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007052438.html

Format:

Books

Publication Date

2009

Excerpt:

Pearson Prentice Hall,

Available: Copies:

10.

Cover image for Marketing management.

Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Video disc

Publication Date

2009

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

11.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

12.

Cover image for Funky business forever : how to enjoy capitalism

Funky business forever : how to enjoy capitalism

Funky business forever : how to enjoy capitalism

by

Ridderstråle, Jonas.

Format:

Books

Publication Date

2008

Excerpt:

Financial Times/Prentice Hall,

Available: Copies:

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Keller, Kevin Lane, 1956-

(6)

Kotler, Philip.

(5)

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(3)

Aitchison, Jim.

(2)

Bovée, Courtland L.

(2)

Giannetti, Louis D.

(2)

Horngren, Charles T., 1926-

(2)

Kanuk, Leslie Lazar.

(2)

Kotler, Philip. Principles of marketing.

(2)

Lovelock, Christopher H.

(2)

Robbins, Stephen P., 1943-

(2)

Schiffman, Leon G.

(2)

(2)

(1)

(1)

Arens, Alvin A.

(1)

Armstrong, Gary (Gary M.). Principles of marketing.

(1)

Armstrong, Gary. Principles of marketing.

(1)

(1)

Baker, Michael John.

(1)

Baron, Robert A.

(1)

Bensoussan, Babette E.

(1)

Blanchard, P. Nick.

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Bradley, Frank, 1942-

(1)

Brooks, John, R. Jr.

(1)

Burnett, John, 1944-

(1)

Catrinus J. Jepma, Henk Jager and Elise Kamphuis

(1)

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Datar, Srikant M.

(1)

(1)

David, Fred R. Concepts of strategic management.

(1)

Davis, Joel, 1950-

(1)

(1)

Evans, James R. (James Robert), 1950-

(1)

(1)

Fellenstein, Craig.

(1)

Fleisher, Craig S.

(1)

Foster, George, 1948-

(1)

George, Jennifer M.

(1)

George, Joey F.

(1)

Georgson, Mats.

(1)

Goldstein, Nathan.

(1)

Gratton, Lynda.

(1)

Greenberg, Jerald.

(1)

(1)

Hoffer, Jeffrey A.

(1)

Horngren, Charles

(1)

Hoyle, Joe Ben.

(1)

Jones, Gareth R.

(1)

(1)

(1)

(1)

(1)

Kootstra, Gert.

(1)

Krajewski, Lee J.

(1)

(1)

(1)

Loebbecke, James K.

(1)

Malhotra, Naresh K.

(1)

(1)

McNurlin, Barbara C. (Barbara Canning)

(1)

Merchant, Kenneth A.

(1)

Merrick, David, 1947-

(1)

Milligan, Andy.

(1)

Mintzberg, Henry.

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Nordström, K. (Kjell)

(1)

Olson, David Louis.

(1)

Pace, R. Wayne.

(1)

Paczkowski, Thomas.

(1)

(1)

Ralston, Rachel.

(1)

Ridderstråle, Jonas.

(1)

Riezebos, H. J., 1960-

(1)

Ritzman, Larry P.

(1)

Shaw, Robert, 1950-

(1)

(1)

Sprague, Ralph H.

(1)

Stoltz, André.

(1)

Storey, John, 1950-

(1)

Stratton, William O.

(1)

Sundem, Gary L.

(1)

Tate, Nicholas J.

(1)

Thacker, James W.

(1)

(1)

Valacich, Joseph S., 1959-

(1)

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(1)

(1)

Wells, William, 1926-

(1)

(1)

Wisenblit, Joseph.

(1)

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(9)

Strategic planning.

(5)

Brand name products -- Management.

(4)

Organizational behavior.

(4)

Marketing -- Management.

(3)

(3)

Personnel management.

(3)

Product management.

(3)

Service industries -- Marketing.

(3)

Strategisch management.

(3)

(2)

Advertising -- Handbooks, manuals, etc.

(2)

(2)

Business communication -- United States -- Case studies.

(2)

Business enterprises -- Finance.

(2)

(2)

Consumer behavior.

(2)

Corporations -- Finance.

(2)

Cost accounting.

(2)

Motion pictures.

(2)

Motivation research (Marketing)

(2)

Productos de marca -- Administración.

(2)

Professions -- Marketing.

(2)

Statistical decision.

(2)

Strategisches Management.

(2)

Accounting -- Problems, exercises, etc.

(1)

Administración de recursos de información.

(1)

Adobe Photoshop.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Research.

(1)

Advertising layout and typography.

(1)

(1)

Anthropogeographie.

(1)

Art publicitaire.

(1)

(1)

Auditing -- Case studies.

(1)

(1)

Brand name products -- Europe -- Management.

(1)

Business communication.

(1)

Business enterprises -- Finance -- Glossaries, vocabularies, etc. -- Polyglot.

(1)

Business intelligence.

(1)

Business writing -- United States -- Case studies.

(1)

(1)

Communication in organizations -- United States -- Case studies.

(1)

Communication in organizations.

(1)

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

(1)

Corporate culture.

(1)

Corporate profits.

(1)

Corporations -- Finance -- Glossaries, vocabularies, etc. -- Polyglot.

(1)

Cost control -- Case studies.

(1)

(1)

Crisisbeheersing.

(1)

Culture -- Philosophy.

(1)

Culturele studies.

(1)

Cultuurfilosofie.

(1)

Customer services -- Marketing.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Drawing -- Technique.

(1)

Employees -- Training of.

(1)

Export marketing -- Management.

(1)

Fashion design -- Computer-aided design.

(1)

Fashion drawing -- Computer-aided design.

(1)

Finance and Accounting.

(1)

Financial statements.

(1)

Glossaries, vocabularies, etc.

(1)

Géographie humaine -- Méthodologie.

(1)

Géographie humaine -- Recherche.

(1)

Handbooks and manuals.

(1)

(1)

Human geography -- Methodology.

(1)

Human geography -- Research.

(1)

Industrial management -- Case studies.

(1)

Industrial management -- Statistical methods.

(1)

Industrial management.

(1)

Information resources management.

(1)

Intellectual capital.

(1)

Interne communicatie.

(1)

Interpersonal relations.

(1)

(1)

Konsumentenverhalten.

(1)

(1)

(1)

Management -- Statistical methods.

(1)

Management accounting.

(1)

Management information systems.

(1)

(1)

Managerial accounting.

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

(1)

(1)

Marketing -- Cost effectiveness -- Measurement.

(1)

Marketing -- Problems, exercises, etc.

(1)

Marketing research.

(1)

Mercadotecnia -- Manuales para instructores.

(1)

(1)

New products -- Management -- Case studies.

(1)

Occupational training.

(1)

Onderzoeksmethoden.

(1)

Organizational effectiveness.

(1)

Patents -- United States.

(1)

Personality assessment.

(1)

Populaire cultuur.

(1)

Popular culture -- Philosophy.

(1)

Popular culture.

(1)

Problems and exercises.

(1)

Production management.

(1)

Produktmanagement

(1)

(1)

Ratio analysis.

(1)

(1)

(1)

Relationship marketing.

(1)

Self-evaluation.

(1)

Sistemas de información en administración.

(1)

Sociale geografie.

(1)

Strategic planning -- Case studies.

(1)

Strategische planning.

(1)

Success in business.

(1)

Systeemanalyse.

(1)

Systeemontwerp.

(1)

System analysis.

(1)

(1)

(1)

(1)

Trademarks -- United States.

(1)

(1)

(1)

Urban geography.

(1)

(1)

(1)

Verbraucherverhalten.

(1)

(1)

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