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0000IIE
Print
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing Officer The Coca-Cola Company Adjunct Professor of Marketing at the Haas School of Business The
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4. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
company. Store wars: Kellogg and private-label brands -- Puzzle master: LVMH and the brand portfolio
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