Corporate identity, imange, and reputation-- Building corporate identity, imane, and reputation-- Corporate

-- 13Planning for the harvest-- 14Building customer relationship-- 15Product development and supply

& implementation -- Cinematics & dialogue -- "Get this, kill that, talk with mission & quest design -- Planning

and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis

. Forecasting financial requirements -- 12. A firm’s sources of financing -- 13. Planning for the harvest -- 14

boundaries of the possible -- Committing to goals they do not know how to achieve -- Building bridges when

Strategic planning.

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

-- Building an audience for your new blog -- Tag, and your buyer is it -- Fun with Sharpies (and Sharpie fans

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building