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1. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Marketing research and database development -- Ch. 7. Marketing decision support systems -- Ch. 8
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2. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
strategically use new relationship-building tools, database management systems and communication technologies to
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