and experiences, and public relations -- Managing digital communications: online, social media, and

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

: public relations, sponsorship, and corporate advertising.

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Public relations -- History -- 20th century.

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication