Business research methods / Cooper, Donald R.

Business research methods Cooper, Donald R.

Research methodology : business and management contexts / Bryman, Alan, author.

Research methods for business and social science students / Adams, John.

Research methods for business : a skill-building approach / Bougie, Roger, author.

Research handbooks in business and management series

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

English language -- Business English.

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business