5 Results Found
00000IIE
1.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
2.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
3.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
4.
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy. 6. Information Gathering
by
Bovée, Courtland L.
Format:
Books
Publication Date
1992
Excerpt:
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials
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