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00000IIE

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- Part IV Developing Global Marketing Strategies -- Global Marketing Management: Planning and

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International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

management: planning and organization -- Products and services for consumers -- Products and services for

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products

Available: Copies:

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

marketing management : planning and organization -- Creating products for consumers in global markets

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International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

Marketing Strategies: Planning and Organization -- Export Trade Mechanics and Logistics -- Developing

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