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1. 
Cover image for The Oxford handbook of strategic sales and sales management
The Oxford handbook of strategic sales and sales management
by 
Cravens, David W.
Oxford Scholarship Online https://doi.org/10.1093/oxfordhb/9780199569458.001.0001
Table of contents http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html
Format: 
Books
Publication Date 
2011
Excerpt: 
commitment to sales / Wesley J. Johnston and Linda D. Peters -- The strategic role of the selling function: a
Available: Copies:
2. 
Cover image for Strategic marketing management cases
Strategic marketing management cases
Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video
Available: Copies:
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