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1.
Marketing
Marketing
by
Baines, Paul, 1973-
Format:
Books
Publication Date
2011
Excerpt:
-- 19. Marketing, Sustainability and Ethics.
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2.
Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by
Fill, Chris.
Format:
Books
Publication Date
2002
Excerpt:
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
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