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1. 
Cover image for A primer on partial least squares structural equation modeling (PLS-SEM)
A primer on partial least squares structural equation modeling (PLS-SEM)
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2017
Excerpt: 
1:OS-STUDENT
Available: Copies:
2. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
3. 
Cover image for MKTG 5.
MKTG 5.
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2012
Excerpt: 
A student's textbook in marketing management.
Available: Copies:
4. 
Cover image for Multivariate data analysis : a global perspective.
Multivariate data analysis : a global perspective.
Multivariate data analysis : a global perspective.
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
5. 
Cover image for Mktg2
Mktg2
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
6. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2008
Excerpt: 
1:OS-STUDENT
Available: Copies:
7. 
Cover image for Research methods for business
Research methods for business
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
8. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
9. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
10. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
11. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
1:OS-STUDENT
Available: Copies:
12. 
Cover image for Multivariate data analysis
Multivariate data analysis
Multivariate data analysis
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
1998
Excerpt: 
1:OS-STUDENT
Available: Copies:
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