the environment -- Conducting marketing research and forecasting demand -- pt. 3. Connecting with

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

; Forecasting and the Future; Goals and Objectives.

-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

-- Measuring and forecasting markets -- Identifying market segments, selecting target markets, and developing