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1. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
pt. I. Understanding Marketing Management -- 1. Defining Marketing for the Twenty-First Century
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2. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Contents of a Marketing Plan -- Marketing Planning for the Twenty-First Century -- Analyzing Marketing
Available: Copies:
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