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1. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience
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2. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
pt. 1. Advertising foundations and environment -- Introduction to advertising -- Advertising and
Available: Copies:
4. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Pt. I. Advertising Foundations and Environment. 1. Introduction to Advertising. 2. Advertising and
Available: Copies:
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