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1. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
processing -- 4. Consumer perceptions -- 5. Personality -- 6. Consumer attitudes -- 7. Social class
Available: Copies:
2. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Consumer perceptions -- Personality -- Consumer attitudes -- Social class, reference groups and the
Available: Copies:
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