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Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2003 1999

Excerpt:

Marketing -- Decision making.

Available: Copies:

2.

The 22 immutable laws of branding : how to build a product or service into a world-class brand

The 22 immutable laws of branding : how to build a product or service into a world-class brand

by

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Decision making.

Available: Copies:

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