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1. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer satisfaction.
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2. 
Cover image for Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Defining marketing and the marketing process -- Understanding the marketplace and consumers
Available: Copies:
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