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00IIE
Print
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Big brands, big trouble : lessons learned the hard way / Trout, Jack.
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by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
The 22 immutable laws of marketing : violate them at your own risk / Ries, Al.
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