4 Results Found Subscribe to search results
0000IIE
Print
1. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Section 2. Market opportunity analysis -- ch. 3. Understanding market opportunities -- ch. 4
Available: Copies:
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Resources -- Market Opportunity Analysis -- Formulating Marketing Strategies for Specific Situations
Available: Copies:
by 
Walker, Orville C.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.
Available: Copies:
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.
Available: Copies: