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1.

To capture and filter information into brand intelligence

To capture and filter information into brand intelligence

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Branding (Marketing)

Available: Copies:

2.

Cover image for Experiential Marketing : integrated theory & strategic application.

Experiential Marketing : integrated theory & strategic application.

by

Leahy, Rose. Fenton, Pio. Barry, Holly

Format:

Books

Publication Date

2022

Excerpt:

Branding (Marketing)

Available: Copies:

3.

Brand management : A South African Perspective

Brand management : A South African Perspective

by

Cunningham, Nicole author.

Format:

Books

Publication Date

2021

Excerpt:

Branding (Marketing)

Available: Copies:

4.

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2021

Excerpt:

Branding (Marketing)

Available: Copies:

5.

The brand book : how to build a profitable brand : fast, effectively and efficiently

by

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

6.

Cover image for Fundamentals of branding

Fundamentals of branding

by

Du Toit, Michael, editor.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing)

Available: Copies:

7.

Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available: Copies:

8.

Cover image for Destination brands : managing place reputation

Destination brands : managing place reputation

by

Morgan, Nigel.

Format:

Books

Publication Date

2011

Excerpt:

Morgan, Nigel. Destination branding.

Available: Copies:

9.

Cover image for Destination branding : creating the unique destination proposition

Destination branding : creating the unique destination proposition

by

Morgan, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

Destination branding : creating the unique destination proposition / Morgan, Nigel.

Available: Copies:

10.

Brand leadership

by

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

Branding (Marketing)

Available: Copies:

11.

Joël Desgrippes and Marc Gobé on the emotional brand experience

by

Desgrippes, Joël.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html

Format:

Books

Publication Date

2007

Excerpt:

Branding (Marketing)

Available: Copies:

12.

Experience the message : how experiential marketing is changing the brand world

by

Lenderman, Max.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html

Format:

Books

Publication Date

2006

Excerpt:

Branding (Marketing)

Available: Copies:

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Pritchard, Annette.

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Aaker, David A.

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Beverland, Michael, author.

(1)

Cunningham, Nicole author.

(1)

Desgrippes, Joël.

(1)

Du Toit, Michael, editor.

(1)

Duncan, Tom (Thomas R.)

(1)

Erdis, Cindy, editor.

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Joachimsthaler, Erich, 1956-

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Leahy, Rose. Fenton, Pio. Barry, Holly

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Lenderman, Max.

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Lindström, Martin, 1970-

(1)

Morgan, Nigel. Destination branding.

(1)

Oosthuizen, Thomas Henry.

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Branding (Marketing)

(12)

Brand name products.

(4)

Brand name products -- Management.

(3)

Advertising -- Tourism.

(2)

Tourism -- Marketing.

(2)

Brand choice -- Psychological aspects.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- South Africa -- Management.

(1)

Branding (Marketing) -- South Africa.

(1)

Commercial art -- Psychological aspects.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Desgrippes Gobé.

(1)

Marketing -- Psychological aspects.

(1)

Neuromarketing.

(1)

New products -- Management.

(1)

Relationship marketing.

(1)

(1)

Success in business -- South Africa.

(1)

Success in business.

(1)

Target marketing.

(1)

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