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1. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Positioning theory and strategic communication : a new approach to public relations research and
Available: Copies:
2. 
Cover image for Prometheus : the journal of issues in technological change, innovation, information economics, communication and science policy.
Prometheus : the journal of issues in technological change, innovation, information economics, communication and science policy.
Prometheus : the journal of issues in technological change, innovation, information economics, communication and science policy.
by 
University of Queensland. Department of Economics. Information Research Unit.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
, communication and science policy. University of Queensland. Department of Economics. Information Research Unit.
Available: Copies:
3. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies
Available: Copies:
4. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
5. 
Cover image for Theories of human communication
Theories of human communication
by 
Littlejohn, Stephen W., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Theories of human communication / Littlejohn, Stephen W., author.
Available: Copies:
6. 
Cover image for Publication manual of the American Psychological Association : the official guide to APA style
Publication manual of the American Psychological Association : the official guide to APA style
by 
American Psychological Association, organisme de publication.
Format: 
Books
Publication Date 
2020
Excerpt: 
process-from the ethics of authorship to reporting research through publication. The seventh edition is an
Available: Copies:
7. 
Cover image for Literacy in the foundation phase
Literacy in the foundation phase
Literacy in the foundation phase
by 
Bester, Marie, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2125844&site=ehost-live
Format: 
Books
Publication Date 
2019
Excerpt: 
focuses on the practical teaching of English. In addition, the book's strong research foundation will
Available: Copies:
8. 
Cover image for Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Environment, media and communication / Hansen, Anders, 1957- author.
Available: Copies:
9. 
Cover image for Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
by 
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences
Available: Copies:
10. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.
Available: Copies:
11. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
12. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics
Available: Copies:
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