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Journal of the Academy of Marketing Science.

Academy of Marketing Science.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

International Marketing Conference. Proceedings of the International Marketing Conference.

Available: Copies:

International marketing : a South African perspective

Gowpall, Yathika 1949-

Format:

Books

Publication Date

2024

Excerpt:

International marketing : a South African perspective / Gowpall, Yathika 1949-

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Essentials of marketing research

Hair, Joseph F. 1944- VerfasserIn.

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/864664656.pdf

Format:

Books

Publication Date

2017

Excerpt:

Essentials of marketing research Hair, Joseph F. 1944- VerfasserIn.

Available: Copies:

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

Global marketing / Keegan, Warren J. author.

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Research handbook on export marketing

Julian, Craig C., editor.

Format:

Books

Publication Date

2014

Excerpt:

Research handbook on export marketing / Julian, Craig C., editor.

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

International series on consumer science,

Available: Copies:

International marketing

Ghauri, Pervez N., 1948- author.

Author's website

Format:

Books

Publication Date

2014

Excerpt:

International marketing / Ghauri, Pervez N., 1948- author.

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An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Metele, Chwayita.

Format:

Manuscript

Publication Date

2013

Excerpt:

An exploratory case study on how international make-up brands utilize black international celebrity

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International marketing

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html

Format:

Books

Publication Date

2013

Excerpt:

International marketing / Czinkota, Michael R.

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10.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2013

Excerpt:

International marketing / Cateora, Philip R.

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11.

International marketing

Baack, Daniel W.

Format:

Books

Publication Date

2013

Excerpt:

International marketing / Baack, Daniel W.

Available: Copies:

12.

International consumer behavior in the 21st century : impact on marketing strategy development

Samli, A. Coskun.

Format:

Books

Publication Date

2013

Excerpt:

International consumer behavior in the 21st century : impact on marketing strategy development /

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