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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down

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Brief : make a bigger impact by saying less

McCormack, Joseph, 1965- author.

Format:

Electronic Resources

Publication Date

2014

Excerpt:

Brief : make a bigger impact by saying less / McCormack, Joseph, 1965- author.

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The complete idiot's guide to copywriter's words and phrases

Kleidermacher, Kathy.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=472777
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={B0954C34-3EC4-492B-9207-73AED44279D1}&Format=50
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005929451-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005929451-d.html
Image http://images.contentreserve.com/ImageType-100/1523-1/{B0954C34-3EC4-492B-9207-73AED44279D1}Img100.jpg

Format:

Electronic Resources

Publication Date

2005

Excerpt:

're a Pro -- Don't Make Me Clean Up After You -- Spelling Errors -- Grammatical Errors -- Factual Errors

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Jack Welch and the 4E's of leadership : how to put GE's leadership formula to work in your organization

Krames, Jeffrey A.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005003985.html
http://mhebooklibrary.com/doi/book/10.1036/0071457801
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005003985-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005003985-d.html

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- The 4E leader energizes -- The 4E leader has edge -- The 4E leader executes -- "Blow it up" : how Jeff

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Dialogue : techniques and exercises for crafting effective dialogue

Kempton, Gloria, 1951-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=406398
ebrary http://site.ebrary.com/id/10313750
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=277541
Google http://books.google.com/books?id=Bl5oAAAAMAAJ
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/56355866.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

common mistakes -- Punctuation and last minute consideration : typing up the loose ends -- Dialoge do

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